This Brand Name Trick Is So Good, It Feels Like Cheating (But It's Not)

May 07, 2025

In the crowded digital landscape, standing out on platforms like beehiiv and Medium requires more than just great content—it demands a strategic edge. One powerful yet often overlooked tactic is optimizing your brand name for SEO. This brand name trick feels like cheating because it’s so effective, yet it’s completely ethical and aligns with search engine best practices. By choosing a brand name that’s keyword-rich, memorable, and unique, you can skyrocket your visibility, drive organic traffic, and dominate search results on platforms like beehiiv and Medium. Here’s how to leverage this strategy to boost your SEO game.

Why Your Brand Name Matters for SEO

Your brand name isn’t just a catchy identifier; it’s a critical component of your SEO strategy. Search engines like Google prioritize relevance, and a brand name that incorporates keywords related to your niche can significantly improve your rankings. For example, a newsletter platform like beehiiv benefits from a name that’s short, unique, and evocative of community and growth—qualities that resonate with content creators. Similarly, Medium’s name suggests a platform for thought leadership, making it inherently searchable for writers and readers.

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A well-chosen brand name can:

  • Boost discoverability: Keywords in your brand name make it easier for users to find you.

  • Reduce competition: Unique names face less competition in search results.

  • Enhance click-through rates: Memorable names encourage users to click on your content.

This approach is particularly effective for platforms like beehiiv, where newsletters and articles compete for attention, and Medium, where millions of posts vie for readership.

The Brand Name Trick: Keyword Optimization Done Right

The secret lies in selecting a brand name that naturally aligns with high-value, low-competition keywords. Here’s how to do it:

1. Conduct Thorough Keyword Research

Start by identifying keywords relevant to your niche. Tools like Google Keyword Planner, Ahrefs, or Semrush can help you find terms with decent search volume and low competition. For instance, if you’re launching a newsletter on beehiiv about personal finance, keywords like “money tips,” “financial freedom,” or “budget hacks” might be relevant.

  • Focus on long-tail keywords: Phrases like “best personal finance newsletter” are less competitive and attract targeted audiences.

  • Check search intent: Ensure the keywords match what your audience is searching for, whether it’s informational (e.g., “how to save money”) or commercial (e.g., “buy financial planner”).

Once you have a list, brainstorm brand names that incorporate these keywords subtly. For example, a name like “MoneyHive” for a beehiiv newsletter could tap into “hive” for community and “money” for finance, aligning with both branding and SEO goals.

2. Keep It Unique and Memorable

A keyword-rich name is useless if it’s forgettable or too generic. Your brand name should stand out and be easy to spell. Avoid names that are too similar to existing brands to prevent trademark issues or search confusion. For example, beehiiv’s name is distinctive yet simple, making it easy to rank for branded searches like “beehiiv newsletter platform.”

  • Use alliteration: Names like “BudgetBuzz” or “FinanceFlow” are catchy and memorable.

  • Keep it short: Shorter names like “Hive” or “Grow” are punchy and rank better.

  • Test pronunciation: Ensure the name is easy to say and spell to avoid user errors in searches.

3. Optimize for On-Page SEO

Once you’ve chosen a brand name, integrate it strategically across your beehiiv or Medium content. Here’s how:

  • Title Tags: Include your brand name and primary keyword in the title tag, keeping it under 60 characters. For example, “MoneyHive: Best Personal Finance Tips” is concise and SEO-friendly.

  • Meta Descriptions: Craft a compelling meta description (155 characters or less) with your brand name and keywords. Example: “MoneyHive delivers expert money tips to achieve financial freedom. Subscribe now!”

  • Headings: Use your brand name in H1 or H2 tags naturally, e.g., “Why MoneyHive Is Your Go-To Finance Newsletter.”

  • Content: Mention your brand name 1–3 times in the body, ensuring it reads naturally to avoid keyword stuffing.

On beehiiv, you can customize URL slugs to include your brand name, like “beehiiv.com/moneyhive-budget-hacks.” Medium limits URL customization, so focus on optimizing titles and headings.

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4. Leverage Branded Keywords

Branded keywords (e.g., “MoneyHive newsletter”) are low-hanging fruit for SEO. Since fewer competitors target your unique brand name, you can dominate these searches. Create dedicated pages or posts on beehiiv or Medium for branded terms like “MoneyHive reviews” or “MoneyHive finance tips.” This ensures you capture users searching specifically for your brand.

  • Monitor branded searches: Use Google Search Console to track how users find your brand.

  • Optimize for local intent: If your audience is location-specific, include geo-terms like “MoneyHive Chicago finance.”

5. Avoid Common Pitfalls

While this brand name trick is powerful, missteps can harm your SEO:

  • Keyword Stuffing: Overusing keywords in your brand name or content looks spammy and can lead to penalties.

  • Trademark Issues: Ensure your name doesn’t infringe on existing trademarks to avoid legal trouble.

  • Misspellings: Avoid targeting misspelled keywords, as modern search engines correct typos automatically.

Why This Feels Like Cheating

This strategy feels like a cheat code because it leverages the natural behavior of search engines and users. By embedding relevant keywords into your brand name, you’re essentially “pre-optimizing” your content for search. Unlike black-hat tactics like keyword stuffing, this approach is ethical, user-focused, and sustainable. It aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines, ensuring your content ranks well and resonates with readers.

On beehiiv, this trick is particularly effective because the platform offers robust SEO tools, like customizable URLs and meta tags, allowing you to fine-tune your brand’s visibility. Medium, while less flexible, benefits from its high domain authority, meaning a well-optimized brand name can still rank highly.

Case Studies: Brand Names That Win at SEO

  • beehiiv: The name “beehiiv” evokes collaboration and growth, aligning with keywords like “newsletter platform” and “content creation.” Its unique spelling ensures low competition, making it easy to rank for branded searches.

  • Morning Brew: This newsletter’s name combines “morning” (implying daily updates) and “brew” (suggesting curated content), tapping into keywords like “daily business news.” Its beehiiv-powered site ranks well for these terms.

  • Medium’s Top Writers: Writers on Medium often use pen names like “MoneyMindset” or “TechBit” to incorporate keywords, boosting their article rankings for niche topics.

These examples show how a strategic brand name can amplify SEO without breaking the rules.

Actionable Steps to Implement This Trick

  1. Brainstorm Names: List 10–20 brand names that incorporate your niche keywords. Use tools like NameMesh or LeanDomainSearch for inspiration.

  2. Validate with Research: Check keyword volume and competition using Google Keyword Planner or Ahrefs. Ensure the name is unique via a trademark search.

  3. Test on Platforms: Create a beehiiv newsletter or Medium post with your brand name in titles, headings, and meta tags. Monitor performance with Google Search Console.

  4. Refine and Scale: Based on analytics, tweak your brand name usage in content. Create more branded keyword pages to capture additional traffic.

Conclusion

This brand name trick—choosing a keyword-rich, unique, and memorable name—is a game-changer for SEO on beehiiv and Medium. It’s not cheating; it’s smart strategy. By aligning your brand with what your audience searches for, you can drive organic traffic, build authority, and grow your presence effortlessly. Start today by researching keywords, brainstorming names, and optimizing your content. Your brand deserves to shine, and this trick ensures it does.

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